麻豆约拍

Hello, it's Tom Robinson with another episode of the 麻豆约拍 Introducing Mixtape from 6 Music - 60 minutes of music from under the mainstream radar, uploaded direct to our network of local 麻豆约拍 Introducing shows by independent UK artists. This week we present:

WORKFRIENDS, KAOTI, ROVING CROWS, ART SCHOOL GIRLFRIEND, STEAK BLAKE, PSYKHI, IMLAC, PROJECTOR, EVIL GENIUS ft JYELLOWL, ELENI DRAKE, VULPINE, GOLD SPECTACLES, KSR, LORD BUG, GITIKA PARTINGTON, RENAO, ERNIE and LEKIDDO, LORD OF THE LOBSTERS

This is the episode released on Monday 19th June 2023 and available via 麻豆约拍 Sounds for 30 days until Wednesday 19 July 2023. After the show drops you can also download & keep the audio permanently using any podcast app, or direct from our podcast page.

With warm thanks to the teams at

麻豆约拍 Introducing in Cambridgeshire with Rebecca May
麻豆约拍 Introducing in Hereford & Worcester with Andrew Marston
麻豆约拍 Introducing in Kent with Abbie McCarthy
麻豆约拍 Introducing in London with Jess Iszatt
麻豆约拍 Introducing in the North East with Nick Roberts
麻豆约拍 Introducing in Manchester with Roesh
麻豆约拍 Introducing in Oxfordshire with Dave Gilyeat
麻豆约拍 Introducing in Sheffield with Christian Carlisle
麻豆约拍 Introducing in the South West with Daniel Pascoe
麻豆约拍 Introducing: Sussex & Surrey with Melita Dennett

for finding / supporting / forwarding the tunes for today's show:

WORKFRIENDS - Wasting Time

KAOTI - Reload

ROVING CROWS - Let Me Roll

ART SCHOOL GIRLFRIEND - Heaven Hanging Low

STEAK BLAKE - Reality Shapes

PSYKHI - Dyed in Wool

IMLAC - The Malice of the Sea

PROJECTOR - Chemical

EVIL GENIUS ft JYELLOWL - Shock Em All

ELENI DRAKE - Harsh

VULPINE - Manifest

GOLD SPECTACLES - Man Or Machine

KSR - Call My Phone

LORD BUG - Dog's Dinner

GITIKA PARTINGTON - 52nd Parallel North

RENAO - Day Off

ERNIE - Pink Headaches

LEKIDDO, LORD OF THE LOBSTERS - Leave No Trace In Fields We Dance

PS FOR ARTISTS:

What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.

Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .

Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().

Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]

And however things pan out, don't forget to carry on uploading your new releases to 麻豆约拍 Introducing so that we can carry on supporting you as your career unfolds.

AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via  using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to 麻豆约拍 Introducing, to make it eligible for Introducing airplay...

Tom Robinson