Βι¶ΉΤΌΕΔ Music Introducing Mixtape: 12 April 2021
Tom Robinson
Βι¶ΉΤΌΕΔ 6 Music presenter
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Since Radio and TV Schedules across the Βι¶ΉΤΌΕΔ were amended this weekend, this episode of the Βι¶ΉΤΌΕΔ Introducing Mixtape is podcast-only. It's available on , via all podcast appa and as a standalone mp3 file from our downloads page. It features an hour of handpicked tunes and consistis of:
COURTING, MILLICENT, ZAR FT. ABNORMAL SLEEPZ, CONNIE CONSTANCE, BLCK.BEETL X EPAIS, PIXEY, UNCLE BUZZARD, WYLDEST, LOTTERY WINNERS, NICK J.D HODGSON, PHOEBE HALL, CHEAP TEETH, SIMONE ERINGFELD, KELP, RAZMATAZ LORRY EXCITEMENT, BULL, MESADORM, and RHUMBA CLUB
Why Subscribe?
This show drops every Monday morning across all podcast platforms including Βι¶ΉΤΌΕΔ Sounds. When you subscribe to the show it downloads automatically overnight and will be waiting ready for you to listen at the start of each week. These are difficult times for almost everybody, and all the artists have allowed us to include their tunes in this podcast so that as many people as possible can enjoy them for free.
Why buy?
These times are particularly hard for music artists: income from gigs has dried up, streaming has eroded record sales and bills still have to be paid. So if you do love any of these tunes as much as I do, please consider buying them direct from the artists via the links below. For musicians operating on a shoestring, literally every quid you can spare will make a difference.
Start times below are for the podcast version of the show...
COURTING - Grand National [starts 00:12]
MILLICENT - conversationconservation [starts 03:43]
ZAR feat ABNORMAL SLEEPZ - All These Things [starts 07:17]
CONNIE CONSTANCE - Electric Girl [starts 10:40]
ÉPAIS & BLCK.BEETL - Hugo [starts 13:30]
PIXEY - The Mersey Line [starts 16:50]
UNCLE BUZZARD - Is This It [starts 18:59]
WYLDEST - Hollow [starts 22:27]
LOTTERY WINNERS - The Days Keep Passing Me By [starts 25:25]
NICK JD HODGSON - This Is How I Feel Right Now [starts 28:47]
PHOEBE HALL - Just The Same [starts 31:04]
CHEAP TEETH - Animal Fat [starts 34:26]
SIMONE ERINGFELD - Not Really Real [starts 37:58]
KELP - Lamentation [starts 41:43]
https://itskelpmusic.bandcamp.com
RAZMATAZ LORRY EXCITEMENT - To The Beat [starts 44:24]
BULL - Shiny Bowl [starts 49:10]
MESADORM - Numb [starts 52:28]
RHUMBA CLUB - The House Always Wins [starts 56:46]
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to Βι¶ΉΤΌΕΔ Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to Βι¶ΉΤΌΕΔ Introducing, to make it eligible for Introducing airplay...
Tom Robinson