麻豆约拍

Linda Serck from 麻豆约拍 Music Introducing In Berkshire shares some of her favourites memories and performances from our Introducing stages at Reading & Leeds Festivals over the years. In this edition you can hear:

THE JOY FORMIDABLE, HYPHEN, DINGUS KHAN, RAE MORRIS, TWO DOOR CINEMA CLUB, SALTWATER SUN, THE AMAZONS, SLAVES, JACK GARRATT, OLIVIA NELSON, and WILLIE J HEALEY

How to Listen...

You can listen again for 30 days after broadcast on our programme page via this link, using the on your mobile device. Alternatively follow this link to download the whole show permanently as a podcast. 

To receive the podcast automatically every week, just search "麻豆约拍 Music Introducing Mixtape" . And while you're there, if you rate and review the show it'll help more music fans discover the artists we support on this show every week.

All music has been sourced from 麻豆约拍 Music's Introducing Uploader and start times below are for the podcast version of the show... 

LIVE IN 2008
THE JOY FORMIDABLE - Cradle [starts: 00:33]

LIVE IN 2019
HYPHEN - Ice Cold [starts: 04:58]

LIVE IN 2012
DINGUS KHAN - Made A List [starts: 09:27]

LIVE IN 2014
RAE MORRIS - Cold [starts: 14:52]

LIVE IN 2012
TWO DOOR CINEMA CLUB - Undercover Martyn [starts: 20:24]

LIVE IN 2018
SALTWATER SUN - Blood [starts: 25:03]

LIVE IN 2019
MARSICANS - Sunny At The Weekend [starts: 30:28]

LIVE IN 2015
THE AMAZONS - Junk Food Forever [starts: 37:03]

LIVE IN 2015
SLAVES - Cheer Up London [starts: 42:24]

LIVE IN 2014
JACK GARRATT - Worry [starts: 45:54]

LIVE IN 2019
OLIVIA NELSON - Summertime [starts: 51:15]

LIVE IN 2015
WILLIE J HEALEY - Ray [starts: 55:44]

Tom Robinson is on a summer break and will be back hosting the 麻豆约拍 Music Introducing Mixtape again from Sun 13 Sept 2020.

PS for artists from Tom Robinson...

(1) WARNING: After getting airplay on 麻豆约拍 Introducing, you may get emails out of the blue from radio pluggers who have an impressive list of former clients. They'll say how much they like your record and offer their services. Typically something like:

"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"

Be warned: they don't actually think your music is special. They just hope you're inexperienced enough - and desperate enough - to give them your money in the hope of getting more airplay. Paying a complete stranger to try and get your music on Radio 1 - just because they happened to send you an email - is NOT a good use of your hard earned cash.

There are over a hundred music PR firms in the UK and they all have impressive client lists. Obviously some pluggers are really good and (equally obviously) some of them aren't. But trust me on this: the really good ones are too busy to spend their time emailing 麻豆约拍 Introducing artists to ask them for money.

In any case emerging artists usually get MUCH better results themselves than a plugger - just by targeting radio shows and DJs direct via social media. For suggestions on how to do your own music promotion see the at my Fresh On The Net blog (freshonthenet.co.uk).

And in any case radio probably isn't even the best goal to be chasing. One or two extra plays simply won't make much difference to the size of your fanbase, until that fanbase is up in the thousands. This early in your career, building a direct relationship with your audience is far, far more important than airplay. And unlike getting on Radio 1, building a fanbase for your music through Youtube and Instagram is something you can achieve yourself without spending any money at all.  

The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up.

The best pluggers and PRs will charge a lot of money because they're good at their job. But (again) just because somebody charges a lot of money doesn't mean they're any good. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.

And however things pan out, don't forget to carry on uploading your new releases to 麻豆约拍 Introducing so that we can carry on supporting you as your career unfolds.

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via  using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to 麻豆约拍 Introducing, to make it eligible for Introducing airplay...

Tom Robinson