Hello, it's Tom Robinson with this week's Βι¶ΉΤΌΕΔ Introducing Mixtape - broadcast on Monday 7 June 2021 on Βι¶ΉΤΌΕΔ Radio 6 Music. You can listen again after broadcast via this link. It features an hour of handpicked tunes uploaded to the Βι¶ΉΤΌΕΔ Introducing website, consisting this week of:
DYLAN CARTLIDGE, GHOST CAR, GEORGE RILEY, CHINATOWN SLALOM, HALLAN, SAFII KOII, ALICE LOW, HEMAI, ELLIE DIXON, R.I.PABLO, TEMZ, L’OBJECTIF, MAEBH, LOW HUMMER, CARRIE BAXTER, and ALIMA
Why Subscribe?
This mixtape drops every Monday morning across all podcast platforms. If you subscribe on Βι¶ΉΤΌΕΔ Sounds via this link (or by searching "Βι¶ΉΤΌΕΔ Introducing Mixtape" on any podcast app). The show will download automatically and be waiting on your phone at the start of each week.
Why buy?
If you do love any of these tunes as much as I do, please consider lashing out a pound and buying them from the artist pages below. The pandemic has been devastating for everyone working in music: income from gigs has dried up and bills still have to be paid. For grassroots artists operating on a shoestring, literally every quid you can spare will make a difference.
Start times below are for the podcast version of the show...
DYLAN CARTLIDGE - Hang My Head [starts 00:12]
GHOST CAR - No History [starts 04:08]
GEORGE RILEY - Power [starts 07:45]
CHINATOWN SLALOM - You Can Bet Your Hat On It [starts 12:18]
HALLAN - Orwells Idyllic Future [starts 15:37]
SAFII KOII - Posters [starts 19:40]
ALICE LOW - Ladydaddy [starts 22:51]
HEMAI - We Could Be Jaded [starts 26:31]
ELLIE DIXON - Green Grass [starts 30:40]
R.I. PABLO - Bloom [starts 34:27]
TEMZ - Noisy Neighbours [starts 37:14]
L’OBJECTIF - Burn Me Out [starts 40:59]
MAEBH - Kitchen Tiles [starts 43:35]
LOW HUMMER - The People, This Place [starts 48:12]
CARRIE BAXTER - I Wasn’t Looking For You (ft. JACK TYSON CHARLES) [starts 51:33]
ALIMA - Pollinate [starts 56:16]
PS FOR ARTISTS:
What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.
Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .
Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().
Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]
And however things pan out, don't forget to carry on uploading your new releases to Βι¶ΉΤΌΕΔ Introducing so that we can carry on supporting you as your career unfolds.
AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to Βι¶ΉΤΌΕΔ Introducing, to make it eligible for Introducing airplay...
Tom Robinson