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Βι¶ΉΤΌΕΔ Music Introducing Mixtape: 26 July 2021

Tom Robinson

Βι¶ΉΤΌΕΔ 6 Music presenter

Hello, it's Tom Robinson with this week's Βι¶ΉΤΌΕΔ Introducing Mixtape - broadcast on Monday 26 July 2021 on Βι¶ΉΤΌΕΔ Radio 6 Music. You can listen again for 30 days after broadcast via this link. It features an hour of handpicked tunes uploaded to the Βι¶ΉΤΌΕΔ Introducing website, consisting this week of:

THE BALTICS, DUKE HUGH & BRYONY JARMAN-PINTO, FUTURE PERFECT SOUND, CASSIE RYTZ, PROJECT BLACKBIRD (feat LYNVAL GOLDING), TREEBOY & ARC, DEATH TO SLOW MUSIC, NWANDO EBIZIE, KOMET RAIN, GASLIGHT TROUBADOURS (feat DANDELION & YOUTH), USE, GIANT AND THE GEORGES, DUB PRINCESS & HOTSTEPPAS, BOBSLED TEAM, MAYA YENN, IVOR GAME, DEF ROBOT, ALIEN ALARMS, and DAVE DARK AND THE SHARKS

Why Subscribe?
This mixtape drops every Monday morning across all podcast platforms. If you subscribe on Βι¶ΉΤΌΕΔ Sounds via this link (or by searching "Βι¶ΉΤΌΕΔ Introducing Mixtape" on any podcast app). The show will download automatically and be waiting on your phone at the start of each week.

Why buy?
If you do love any of these tunes as much as I do, please consider lashing out a pound and buying them from the artist pages below. The pandemic has been devastating for everyone working in music: income from gigs has dried up and bills still have to be paid. For grassroots artists operating on a shoestring, literally every quid you can spare will make a difference.

Start times below are for the podcast version of the show...

THE BALTICS - Βι¶ΉΤΌΕΔless Kids/Character Arc [starts 00:12]

DUKE HUGH & BRYONY JARMAN-PINTO - Say No More [starts 03:46]

FUTURE PERFECT SOUND - Got Nothin' To Prove [starts 06:49]

CASSIE RYTZ - Count That [starts 10:16]

PROJECT BLACKBIRD (feat LYNVAL GOLDING) - Shake These Trees [starts 12:37]

TREEBOY & ARC - Role Models [starts 16:47]

DEATH TO SLOW MUSIC - Pressure [starts 19:26]

NWANDO EBIZIE - I Seduce [starts 22:14]

KOMET RAIN - What my Heart Has to Offer [starts 25:29]

GASLIGHT TROUBADOURS (feat DANDELION & YOUTH) - A New Place [starts 28:24]

USE - Clam [starts 31:17]

GIANT AND THE GEORGES - Duck Egg Blue [starts 35:18]

DUB PRINCESS & HOTSTEPPAS - No Fear [starts 37:47]

BOBSLED TEAM - Lullaby [starts 42:54]

MAYA YENN - Tiptoe [starts 44:34]

IVOR GAME - It Ain't You And Me [starts 47:23]

DEF ROBOT - Glasgow Kiss [starts 50:32]

ALIEN ALARMS - The Machine Stops [starts 52:22]

DAVE DARK AND THE SHARKS - Stockhausen Syndrome 3 (My Music) [starts 56:17]

PS FOR ARTISTS:

What happens next? Radio airplay is a great affirmation of your work. It's great to be able to mention it on your CV and social media. But radio play won't make as much longterm difference as you may think - it comes, and then it goes. The trouble is that radio can accellerate a career that's already got momentum - but it can't kickstart a career from scratch.

Bulding an audience for your music (and continuing to write great songs) takes time and effort. The good news is that, unlike radio play, it's entirely within your own power to achieve and costs next to nothing. And although this only one man's opinion, you'll find a few suggestions about how to do this this in my closing talk for .

Hiring a radio plugger in the hope of getting more airplay is an expensive gamble - and only worth considering when there's already a buzz about your latest song and a growing audience for your music. But early on in their career, most emerging artists get MUCH better results themselves than by hiring a plugger. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog ().

Once an artist's career does start building momentumn - with views, plays and comments growing measurably each week - that's when an expertly run radio campaign can be a great way of putting a foot on the accelerator. Once you do choose to go down that route, the next problem is how to find a trustworthy promo company? One possibility might be to copy and keep the weekly playlists published by your target radio stations every week, and look up which small labels are regularly getting featured. Then google those labels, drop them an email, and ask which radio pluggers they use. [NB bigger labels tend to have their own in-house promo teams.]

And however things pan out, don't forget to carry on uploading your new releases to Βι¶ΉΤΌΕΔ Introducing so that we can carry on supporting you as your career unfolds.

AND FINALLY...
We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via  using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to Βι¶ΉΤΌΕΔ Introducing, to make it eligible for Introducing airplay...

Tom Robinson

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