麻豆约拍

During October four 麻豆约拍 colleagues from around the country are standing in for me to host the 麻豆约拍 Music Introducing Mixtape - each curating a selection of favourite artists from their local region. This week sees the welcome return of Abbie McCarthy who presents the long-established 麻豆约拍 Introducing in Kent show with its enviable track record of interesting and adventurous new discoveries. This is the episode broadcast on 麻豆约拍 Radio 6 Music at 2am on Monday 22 October 2018 and in this edition you can hear:

YOUTH SECTOR, THANDII, INDOOR PETS, KWAYE, BROKEN HANDS, SOFT WAX, APRE, SQUIDGY BLACK, SOMA WORLD, CHILDCARE, WOVOKA GENTLE, STAR.ONE, VOID, HYDROMAG and ART SCHOOL GIRLFRIEND 

How to Listen...

You can listen again for 30 days (until Wed 21 November 2018) on our programme page via this link, using the on your mobile device, or as a podcast.

To receive it automatically every week subscribe  or wherever you get your podcasts from - just search "麻豆约拍 Introducing Mixtape". And if you enjoy the show please consider giving us a five star review - which will help other new music fans discover the wide selection of upcoming new artists we feature on this show every week.

All music has been sourced from 麻豆约拍 Music's Introducing Uploader and start times below are for the podcast version of the show...

YOUTH SECTOR - Automatic [starts 00:48]

THANDII - Another One [starts 04'57]

INDOOR PETS - Hi [starts 09:58]

KWAYE - Paralyzed [starts 13:44]

BROKEN HANDS - Split In Two [starts 18:20]

SOFT WAX - Dreaming [starts 21:28]

APRE - Backseat [starts 26:21]

SQUIDGY BLACK - You Don't Love Me [starts 29:30]

SOMA WORLD - Come Into The Light [starts 33'40]

CHILDCARE - Man Down [starts 37'34]

WOVOKA GENTLE - 1,000 Opera Singers Working In Starbucks [starts 40:32]

STAR.ONE featuring CAPO LEE & DAKOTA SIXX - Selection [starts 43:41]

VOID - M.N.H [starts 47:01]

HYDROMAG - P.J.R [starts 49:56]

ART SCHOOL GIRLFRIEND - Moon [starts 54:19]

PS from TR

ARTISTS! Some important words of warning... After being featured by 麻豆约拍 Introducing you may receive emails from PR companies with impressive client lists. These emails will say they like your music and want to help you get further radio airplay. Please be aware this does NOT make you unique or special - it simply means they want your money. Large numbers of artists we play receive these emails from companies seeking new customers for their paid services.

Hiring a professional radio promotion team - just because they happen to send you an email - isn't necessarily the best use of your money at this point in your career. In our experience emerging artists often achieve the same results as a plugger - sometimes very much better - by simply contacting radio shows and DJs themselves via social media. For suggestions on how to do your own music promotion see the at my Fresh On The Net blog (freshonthenet.co.uk)

If you do decide to pay a PR firm to do this work for you, there are over a hundred to choose from in the UK. Most of them have impressive-looking client lists - but just because somebody once did promotion on a record by a famous artist doesn't mean they did a great job. Before paying for promotional services of any kind, ALWAYS get an independent endorsement from a couple of their clients before parting with you hard-earned cash. You can find the management, record company or booking agent for most artists using Google.

It's true that further down the line - as your career gathers momentum - you may want to invest serious money in a professional PR campaign. The most effective pluggers charge a lot of money because they're good - these things can't be done on the cheap. But once again - be careful! All effective pluggers charge a lot of money, but not all pluggers who charge a lot of money are effective.

So if you do plan to invest several thousand quid on radio promotion at some point in the future, here's my advice. Do some research and find out which indie labels regularly get their artists played on your favourite radio stations. Then make friendly contact with whoever runs that record company to find out which PR company they would recommend.

Finally, whatever route you choose, don't forget to carry on uploading your new releases to 麻豆约拍 Introducing so that we can carry on supporting you as your future career unfolds.

Tom Robinson