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Carmen Aitken
Head of Audiences
Blog posts in total 2
Posts
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ΒιΆΉΤΌΕΔ Online Briefing Winter 2014: Meeting Audience Needs in a Digital World
We recently conducted research around a topic we labelled βDigital Needsβ β exploring the various ways and reasons that people use the internet and how this differs between different demographic segments.
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ΒιΆΉΤΌΕΔ Online Briefing June 2014: the Future of TV
My presentation shows that despite the range of competing delivery methods linear TV remains remarkably resilient, with the majority of viewers still finding content via the EPG, and many watching the same live programmes every week. In this video I discuss various scenarios for the future of TV...