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David Madden
Executive Producer, TV&iPlayer Mobile Βι¶ΉΤΌΕΔ Future Media
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Mobile Downloads for Βι¶ΉΤΌΕΔ iPlayer
Today Βι¶ΉΤΌΕΔ iPlayer is launching mobile downloads on smartphones and tablets. I'd like to talk about the thinking behind this new feature, and the benefits it brings to audiences. Part of the Βι¶ΉΤΌΕΔ's strategy for iPlayer in the past year has been to take it beyond the PC, and onto a host of diff...