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Seetha Kumar Seetha Kumar | 12:00 UK time, Tuesday, 16 February 2010

suppliers_600.jpgWhat a great start to the week. I started my morning yesterday at the Βι¶ΉΤΌΕΔ Online Suppliers Design Expo, looking at work showcased by , and amongst many others. A visual treat and a pilot initiative - the first Βι¶ΉΤΌΕΔ online supplier exhibition focused on design.

About 30 suppliers were present, hand-picked from over 100 applicants - no easy feat as the judges had been overwhelmed by the standard on offer. There was real enthusiasm and ambition and I am hopeful the showcase will lead to a host of creative opportunities to work together.

User experience and design is core to what we do - it's our touch point with our audiences. What better way to raise the imaginative and quality bar than by exploring inspired partnerships with the industry.

A case in point is the creative partnership we've had over the last few months with influential designer . You may recall the Βι¶ΉΤΌΕΔ Trust tasked us about 2 years ago, to make the Βι¶ΉΤΌΕΔ website greater than the sum of its parts, so the user had a more coherent experience via better navigation across the site. Neville and his agency, , have been working with us on this journey.

In the following post, to be published later today (Ed's update: it's now available here), our Head of UX&D, Bronwyn Van Der Merwe, introduces the new global visual language for the Βι¶ΉΤΌΕΔ's digital services.

Seetha Kumar is Controller, Βι¶ΉΤΌΕΔ Online.

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