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Βι¶ΉΤΌΕΔ Music Awards head to Birmingham

Joe Godwin

Director, Βι¶ΉΤΌΕΔ Academy and Βι¶ΉΤΌΕΔ Birmingham

Today Βι¶ΉΤΌΕΔ audiences across the country and here in the Midlands have heard the news that the Βι¶ΉΤΌΕΔ Music Awards are coming to the in Birmingham, this December.

From Black Sabbath to Duran Duran, The Streets, Jamelia and Laura Mvula, Birmingham has a rich and glorious musical history – including my personal favourite .

Now One Direction and Wolverhampton star Liam Payne will be joining his band mates on stage back in the homeland as event headliners! As Director of Βι¶ΉΤΌΕΔ Birmingham – and a proud Midlander - I’m looking forward to welcoming Liam and the rest of 1D to the region.

This morning Βι¶ΉΤΌΕΔ WM 95.6’s Adrian Goldberg joined in the excitement getting some and audiences will be able to share more of the buzz on tonight’s .

The Βι¶ΉΤΌΕΔ has been part of Birmingham, and Birmingham part of the Βι¶ΉΤΌΕΔ, since 1922. The first regional radio service was broadcast from here and the first ever Βι¶ΉΤΌΕΔ children’s programme was broadcast from Birmingham in 1922.

And we’ve been here ever since. But one of our challenges is the perception that our commitment and our activity has diminished, and the Βι¶ΉΤΌΕΔ doesn’t do much in Birmingham or play its part in the City.

We do loads in Birmingham and will continue to. This year the Βι¶ΉΤΌΕΔ in Birmingham became the Βι¶ΉΤΌΕΔ’s new centre of excellence for skills, recruitment and talent development for the whole UK, with the Βι¶ΉΤΌΕΔ Academy and HR Division. We also have the Drama Village in SellyOak and the new Digital Innovation Unit based in Fazeley.

Some of the nation’s most-loved programmes are produced in Birmingham including Radio 4’s The Archers and Βι¶ΉΤΌΕΔ Front and Βι¶ΉΤΌΕΔ One’s Doctors and Father Brown. More than 130 hours of television drama are produced a year from here and the city is also home to English Regions HQ.

By the end of 2015/16 Midlands spend will be in excess of £125m with the all the changes being made in Birmingham. This is more than 50 per cent up on where we were a couple of years ago, and we’re bringing 300 new jobs to the city.

The coming here marks the next big moment in Βι¶ΉΤΌΕΔ Birmingham’s modern history and this supports our evolving story.

is the Corporation’s strongest commitment to music in 30 years - comprising an ambitious wave of new programmes, innovative partnerships and ground-breaking music initiatives. This is designed to strengthen the Βι¶ΉΤΌΕΔ’s place as a world leader in music broadcasting and commissioning, and enhance the UK’s position as a global trailblazer in music creation and performance.

So I am thrilled the Awards are coming to my patch. And audiences in Midlands who agree can listen out on for more news about the Awards over the coming weeks, as well as a chance to win tickets.

We’ve worked hard with many of our partners in the city to bring the Music Awards to Birmingham and we’re looking forward celebrating a great year in music with audiences across the Midlands.

During the week preceding the Awards, the Βι¶ΉΤΌΕΔ Music team will be running outreach events across the city, encouraging and inspiring new or aspiring artists in conjunction with local partners and venues.

The events will focus on sharing expertise and advice about working in the music industry. During the day there will be a series of seminars and workshops looking at issues such as 'How To Make Money In The Music Industry', 'Women in Music' and 'The Art of Song Writing'. Each evening there will be a Showcase featuring up and coming bands, acts and performers from across the city.

This will all add up to real buzz in the City and fulfil our public purposes to cater for the different regions and communities of the UK, as well as bringing those people together for shared experiences.

I'm confident the 93 year old story of the Βι¶ΉΤΌΕΔ in Birmingham will go from strength to strength.

Joe Godwin is Director of Βι¶ΉΤΌΕΔ Academy and Βι¶ΉΤΌΕΔ Birmingham.

  • Find out more about the Βι¶ΉΤΌΕΔ Music Awards on the ,including information on how to .