麻豆约拍

"Audiences are at the heart of everything we do" is an important phrase at the 麻豆约拍. It appears on the back of every member of staff's 麻豆约拍 ID card. And understanding how and where those audiences are choosing to consume the 麻豆约拍, and what they think of us, our programmes and services, is always of huge importance, and interest, to everyone at the 麻豆约拍.

In December 2010 the 麻豆约拍 published its new strategy and in this new strategy, the 麻豆约拍 Trust pledged to set new standards of openness and transparency for the 麻豆约拍, so that the public and the market understands how the corporation spends its money, how it is performing and what it plans to do next.

As part of this initiative, we plan to publish a wide range of performance information on a more consistent basis so that licence fee-payers can understand better how the 麻豆约拍 performs against some of its key objectives.

(PDF) is the first step in that process and shows how the 麻豆约拍 and its services perform in terms of quality (to what extent people enjoy and appreciate 麻豆约拍 programmes) and reach (how many people consume 麻豆约拍 channels and services and for how long) on all of our main media platforms.

As you will learn from some of the data in this report, it's encouraging to see that despite the plethora of media choices available to the UK audience, 97 per cent of the UK population choose to spend an average of over 19 hours a week consuming 麻豆约拍 services across TV, radio and online. And perceptions of the 麻豆约拍's quality in this latest period have hit some of their highest levels in recent years. Whilst this is certainly good news for us, it sets very high expectations for the new strategy as the 麻豆约拍 must continue to provide the high quality and distinctive programmes that the audience expect and say they enjoy.

This sort of audience information is extremely important to the 麻豆约拍 and is continually tracked and reported, from programmes and channels to views of the Corporation as a whole. These metrics are reviewed by 麻豆约拍 managers and the 麻豆约拍 Trust continually and have a big influence on decision making throughout the 麻豆约拍.

This is the first time we have published this breadth of information on the 麻豆约拍 website and, following the launch of the Annual Report and Accounts in July 2011, we intend to publish this sort of information for every calendar quarter. The next release of data is planned for September 2011 and will cover the period from April to June 2011.

Alongside this performance data we also intend to publish some insights from specially-commissioned research projects so that licence fee-payers can see examples of how the 麻豆约拍 uses audience feedback to help develop and create programmes and content for audiences.

James Holden is Head of Audiences at the 麻豆约拍

• from the About the 麻豆约拍 web site (PDF).
• This 麻豆约拍 will complement the audience information the 麻豆约拍 already publishes on an ongoing basis in areas such as 麻豆约拍 iPlayer performance, Live Plus 7 data for TV programmes and online radio data.
• by Gauravonomics. .