Press and online coverage following at Mobile World Congress regarding our plans to roll out a series of mobile applications to stream news, sport and the has been predictably extensive.
Online forums, blogs and specialist sites were very swift to pick up on the news, with most merely repeating what we published in our . All the broadsheets gave fairly neutral reportage initially, with celebrating the news that football fans will be able to watch the World Cup on their smartphones. and recognised that the reaction from other news organisations to the Βι¶ΉΤΌΕΔ News app may be less than enthusiastic. also identified that: 'The move will also intensify the debate about paid-for content in the media sector.'
By this afternoon , and all reported on the move by the The Newspaper Publishers Association (NPA): 'to lodge an objection with the Βι¶ΉΤΌΕΔ Trust calling on the governing body to apply its Public Value Test to the service'. Covering the same story, that: 'A spokesperson for the Βι¶ΉΤΌΕΔ said that its online service licence, granted by the Βι¶ΉΤΌΕΔ Trust, was "quite explicit in allowing the Βι¶ΉΤΌΕΔ to repurpose its online content for consumption on mobile devices".'
Clearly, this is a case of 'watch this space'...