In an age when we have so much media competing for our time, it is a testament to radio that more of us than ever are listening to it. Reach for quarter 2010 was at an all time high with 46.8m people listening weekly.
My name's Margo Swadley and along with my team at the Βι¶ΉΤΌΕΔ, it's our job to analyse the radio listening figures that are released every quarter by the industry body, .
out today show that it's been a strong quarter for radio and for Βι¶ΉΤΌΕΔ national speech networks in particular. No doubt the general election and World Cup helped attract listeners - Radio 4 and 5 live both hitting their highest ever weekly reach (10.4m and 6.8m respectively). Reach being the number of people who listened to a station for more than 5 minutes each week.
It was also a strong quarter for commercial radio with significant increases in reach for both local and national commercial.
From quarter to quarter we are continuing to see a growth in digital radio listening. Digital radio reach is now at 38.7% and DAB radio reach is at 23.5%. On the digital only stations, 6 Music, Asian Network and Radio 7 were all up on last year's listening figures.
Claimed mobile listening was steady on the quarter, but with the introduction of live radio listening on mobiles, we'll be watching it closely over the next few quarters.
Margo Swadley is Head of Audiences for Audio & Music
My name's Margo Swadley and along with my team at the Βι¶ΉΤΌΕΔ, it's our job to analyse the radio listening figures that are released every quarter by the industry body, .
out today show that it's been a strong quarter for radio and for Βι¶ΉΤΌΕΔ national speech networks in particular. No doubt the general election and World Cup helped attract listeners - Radio 4 and 5 live both hitting their highest ever weekly reach (10.4m and 6.8m respectively). Reach being the number of people who listened to a station for more than 5 minutes each week.
It was also a strong quarter for commercial radio with significant increases in reach for both local and national commercial.
From quarter to quarter we are continuing to see a growth in digital radio listening. Digital radio reach is now at 38.7% and DAB radio reach is at 23.5%. On the digital only stations, 6 Music, Asian Network and Radio 7 were all up on last year's listening figures.
Claimed mobile listening was steady on the quarter, but with the introduction of live radio listening on mobiles, we'll be watching it closely over the next few quarters.
Margo Swadley is Head of Audiences for Audio & Music
- Read more about the Βι¶ΉΤΌΕΔ's 2010 RAJAR figures on the
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