麻豆约拍

Today, .

As global platforms start to dominate video, audio and news, we need to be crystal clear about why we’re here.

We’re here to guarantee a choice of British programmes and products. But to do that, we’re going to have to change faster than ever before.

I was at the Truth and Power conference, organised by the EBU, and was thinking about what the internet has done for those two nouns, truth and power.

I was reminded of , with Berners-Lee tweeting THIS IS FOR EVERYONE around the stadium.

For everyone and - indeed - by everyone.

It was a utopian vision.

Just six years later, many would say it was naïve.

The web’s very openness has led to the emergence of very powerful companies that look more and more like monopolies.

Of course, customers may benefit from this scale. Better search results, better connections, better shopping. It’s for regulators and those companies to work out how that scale can be used in the public interest.

But countries with a strong tradition of public service broadcasting can do something else. They can intervene, as well as regulate.

It works too. The 麻豆约拍 is the 7th biggest site in the UK. Across the G7, France is the only other country that doesn’t have a top seven made up entirely of American companies. The 麻豆约拍 is the only British website in the global top 100.

That hasn’t stopped others competing. Indeed, the UK has two of the top English-language news sites in the world, with the Guardian and the Daily Mail online.

But that shouldn’t distract us from the trend, of more consumers and more time going to the global platforms. Young people today are as likely to get their news from social media as from TV. They spend more time watching Netflix than 麻豆约拍 TV or iPlayer. They spend more time with Spotify than all of 麻豆约拍 Radio

The global players provide a great service. But we need to make sure we don’t end up losing one of the great strengths of British culture - that audiences have always had a choice, a choice of local, national and global content.

I can already see a world emerging in which the main choice of content for children is American. Indeed, in some genres like drama or television news, it would already be here, if it weren’t for the 麻豆约拍.

To maintain that choice, we’re aiming to reinvent the 麻豆约拍 so that we continue to reach everyone, and provide more content that younger audiences love.

To hold ourselves accountable, last year, in network radio, we set ourselves a simple goal - to maintain our reach to under 45s. We came pretty close - the proportion tuning in each week fell just 0.2% from 55.9% to 55.7%.

In a highly competitive market, we’re proud of that result and of all the hard work by our teams and suppliers that made it happen.

But we also know it’s not enough. If current trends continue, without action, there would come a time when we were no longer offering enough to young audiences, and some would stop consuming us at all.

So, we’re acting. We’ll match our spending to our audience. That’s been hard in the tramlines of our radio stations. Had we wanted to make an audio drama for young diverse audiences, where would we have played it? Fortunately technology is solving that problem. In future, we can play it on our radio app. Our money can follow the audience.

This is an opportunity to do our job better. To fulfil our public purposes better. To serve audiences better. To find new creative opportunities.

29 million people have signed in to the 麻豆约拍. That allows us to involve them in developing new products and to discover new programmes - not what customers like them liked, but what citizens like them need.

In responding to the challenge of the music streamers, we have one incredible advantage. We have the strength of 麻豆约拍 Radio – the best in the world, and a way into the lives of 7 out of 10 people in the UK every week.

I’m so proud of the quality of those programmes. I’m proud of our range, how constantly we innovate, of their ambition and originality.

I care about audience figures. We want audiences to love our programmes. We want to attract audiences who don’t use us. We want young people to spend more time with us. We constantly measure how we’re doing against those goals.

But I don’t care about share. I don’t care about beating Global, Bauer or Wireless in the Rajars.

I don’t care because it’s the wrong measure - if the number of people listening to radio fell, then one of us could win the share battle while we all lost the war. Rather than focus on how big our slice of the pie is, we should make it bigger, by getting more people listening to radio and podcasts.

Because the real challenge is from streamers and the best response is for us to collaborate on the future of British audio.

So we want to work with our competitors and regulator to change fast enough to help guarantee a prosperous future - in both public service and commercial terms - for British audio.