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Βι¶ΉΤΌΕΔ Local Radio’s most successful campaign to date

Chris Burns

Head of Audio and Digital

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In a month that has seen the world go into lockdown - I think it’s important to reflect on the pure human kindness that has emerged from across England recently.

Βι¶ΉΤΌΕΔ Local Radio launched the Make A Difference campaign on Tuesday 17 March, and it has been the most successful campaign for Βι¶ΉΤΌΕΔ Local Radio ever.

The stations have taken over 300,000 calls and texts from listeners, and reporting on stories such as Captain Tom Moore, has helped unearth a story that has captured the nation, resulting in raising over £26 million for the NHS and key workers.

While the Βι¶ΉΤΌΕΔ has been reporting on hard news as well as keeping the nation entertained, Βι¶ΉΤΌΕΔ Local radio has been connecting communities, serving those in need, recognising key workers and continuing to be the friend it is to so many.

I am so proud of our teams, in the office, working from home and out on the road, who are continuing to keep their shows going and keeping some kind of normality.

One month in, I wanted to take the opportunity to look back at some of the remarkable stories that have emerged from our stations:

  • Βι¶ΉΤΌΕΔ Three Counties Radio discovered  who set out to do 100 laps of his garden before he turns 100 on April 30, and in doing so raise money for the NHS. His target was £1000 and he has to date raised over £26 million.

  • Βι¶ΉΤΌΕΔ Radio Devon ran a story on the rise of domestic abuse during lockdown, which resulted in a fourteen year-old boy walking to the station in his pyjamas. He had very sadly not left his bedroom for nearly a week because of some issues that he had been facing at home.

  •  in a chat with presenter Sean Styles. Speaking about his Crooner Sessions - where he duets with famous pals on social media to keep spirits up - Gary spoke of the importance of radio and entertainment in these times. He said: “It definitely makes a difference, everyone who is broadcasting right now - this is the time when they’re needed the most. It takes people out of the real world for that couple of hours that they’re listening - it’s such a lovely escape.”

  • Βι¶ΉΤΌΕΔ Essex successfully helped Tracy and Mark Booth and their five pets find a new home after they went on the breakfast show asking for help. Their house tragically caught fire and they had nowhere to go - resulting in a night camped in their back garden. The Colchester Anti Loo Roll Brigade came to their rescue and the couple moved into a house that evening.

  • Radio Solent was contacted by a listener called Hannah, her great-grandparents - Jean and Allan Goddard - were celebrating their 70th Wedding Anniversary. They were supposed to have a big family party to celebrate but the 90-year old couple are self-isolating. Jean and Allan are avid listeners of Βι¶ΉΤΌΕΔ Radio Solent and they wanted a shout-out for their wedding anniversary, but instead of a regular shout-out, the team decided to set up a surprise virtual party for the couple in the ‘function room’. Jean and Allan thought they were coming on the show to talk about ‘the secret to a happy marriage’, little did they know their family were joining the virtual party.

  • Βι¶ΉΤΌΕΔ WM had a call from a woman whose husband had died two weeks previously.  She was on her own in the house and had run out of food and didn’t know what to do. She had no other family. Within two hours of hearing the appeal The Real Junk Food Project had contacted us wanting to help and had delivered groceries to her.  They’re staying in touch with her throughout this to make sure she’s OK.

  • Βι¶ΉΤΌΕΔ Radio Cambridgeshire covered the story of a school teacher from Sutton who has been singing virtually to care homes in Cambridgeshire via Skype to help keep spirits up. Stuart Green recently performed virtually to Waterbeach lodge - but he’s keen to connect and sing to many more people in the county.  He’s also performing shows live on Facebook to raise money for Ely foodbank.

  • Radio London highlighted the story of a woman who is using her daily exercise to cycle around her neighbourhood donating old books. "Book fairy" Stella von Koskull has been delivering books from her own collection to her neighbours who are self-isolating. She’s been through Fulham, Chelsea, Tooting, Hammersmith, Shepherds Bush, Barnes and elsewhere. She says people are so happy to see a friendly face.

  • Radio Tees covered the story ofJames Cook Hospital patients in palliative care who cannot have visitors. They did an appeal on Βι¶ΉΤΌΕΔ Radio Tees for some tablets/iPads etc. so that they could facilitate video calls with loved ones. A listener got in touch with them and they now have two devices to keep in touch.

We’re all in this together and your Βι¶ΉΤΌΕΔ Local Radio station is on hand to remind everyone that you are not alone, to provide you with some cheer as well as keeping you up to date with the latest news from your area.

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