麻豆约拍

Today sees the launch of a refreshed version of our corporate websites, , of which this blog is part. I have been leading the team who made the changes and I'd like to explain some of the thinking behind them.

The 麻豆约拍 has long had websites aimed at helping audiences and licence fee payers understand various aspects of what it does as an organisation. Some of these worked well and were well maintained, others had become out of date. In all, there were around fifty of them. The connections between them were very limited. There was nowhere to go to gain a broad understanding of how the 麻豆约拍 works or what it does. The sites varied enormously in look and feel.

The old homepages for the About the 麻豆约拍 and 麻豆约拍 Press Office websites.

The task we set ourselves here was to improve the quality and coherence of the 麻豆约拍's corporate online presence, and at the same time to make it much more cost effective.

Our solution: the new About the 麻豆约拍 麻豆约拍page, and Inside the 麻豆约拍 site

When we analysed the sites we found they fitted within five broad categories. The new About the 麻豆约拍, therefore, has five sections. They share a single design and navigation pattern:

- for licence fee payers and anyone interested in the 麻豆约拍, covering our history, programmes and services, how we are structured and the principles to which we work.

- the latest announcements, programme information, media packs and statements from the 麻豆约拍's press office.

- providing information for people and companies who want to work with the 麻豆约拍, become a supplier, or have a programme commissioned.

- for people who want to get a job or work experience with the 麻豆约拍, or find out about the training we offer.

- bringing together advice on how to access and use our services, or how to give feedback on them.

In addition to bringing a number of sites into this framework, we have moved them into a single content management system, using common templates. This will radically reduce the editorial and technical costs of maintaining them.

We have also tried to make the site more compelling, accessible and understandable. Here, the main changes are:

• A new homepage, linking the five sections, featuring the latest 麻豆约拍 news and directing visitors to areas of current interest
  
  
• New unified navigation, with a roll over feature in the page header providing links to the full range of corporate sites
• A focus on simplicity and clarity, with short explanations of the different sites and the use of images to aid navigation
  
  
• Multimedia embedded across the site to bring variety and interest
  
  
• Social media integration to enable our visitors to engage in conversation with and about the 麻豆约拍 should they choose to, links to some of our blogs and embedded Twitter feeds such as and
  
  

Creating a new corporate presence for the 麻豆约拍 is a gradual process. We are working with colleagues to migrate their sites into the new framework as they become due for a refresh. Many have moved today but this is not a "big bang". Others, like 麻豆约拍 Shows and Tours and 麻豆约拍 Supplying will move into the new look and feel over the coming months.

We hope you that the new corporate face of the 麻豆约拍 will help you find the information you need more easily, and provide a better account of how a complex organisation works and what it does. We would very much value your feedback, either here on this blog, or on Twitter to .

Ian Hunter is the Managing Editor, 麻豆约拍 Online

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