麻豆约拍

TV plays an important role in our lives, bringing the nation together. With technology evolving at an ever-increasing pace, the way we watch TV is rapidly changing as well. It’s important TV Licensing regularly examines the nation’s current and future viewing habits to provide guidance on when a licence is needed, keeping pace with changes in the viewing landscape. That’s why we’ve today launched our consumer trend report for the year, .

This year’s report shows a rising trend in people watching live TV via social media. Audiences have told us they expect to watch more live TV on sites like Facebook and Twitter by 2027 as this year saw a surge in broadcasters sharing live content with a new audience via “live social”, led by Twitter and Facebook Live features and must-see interviews.

Linear live viewing, however, still remains central to the way we watch TV. In fact, ninety-one per cent of TV viewers watched live TV in a typical week in 2016, broadly the same as a decade ago.

The report also reveals the proportion of catch up viewing that takes place within seven days of broadcast is also continuing to grow. It’s been more than a year since the law changed to close the so-called “iPlayer loophole” so Licence Fee payers are now covered to record TV, to watch 麻豆约拍 programmes on demand on iPlayer – and to watch live TV however they see fit - online, via websites, apps or on the traditional TV set.

麻豆约拍 iPlayer, of course, continues to play a huge role in the viewing landscape as the most popular on demand/streaming service among adults, reaching 6 million adults every week, who put in 246 million requests for programmes, on average, every month.

Pipa Doubtfire is Head of Revenue Management, TV Licensing