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New Diversity and Inclusion Commissioning Guidelines for all content producers

Bal Samra

Commercial Director

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Here at the Βι¶ΉΤΌΕΔ we have made diversity a strategic priority because we understand that it is good for business.  A diverse workforce ensures that a creative organisation keeps in touch with its audience – it's crucial that we who make content our business, reflect everyone. 

The Βι¶ΉΤΌΕΔ’s future depends on us remaining relevant to each and every one of our licence fee payers and reflecting modern Britain in an authentic way. As programme makers it makes sense to give a platform to the rich and varied voices, talent and stories found right across the UK.  

We’ve made considerable strides over the years on diversity, particularly on screen. But we can do much more. So today we're shifting up a gear to focus our efforts on practical ways that we can work with content suppliers to help us better reflect our audiences.

We are looking to make a real and sustainable difference.

Many months ago we engaged with the industry to talk about how we could make that difference. In April, we launched the Βι¶ΉΤΌΕΔ’s Diversity and Inclusion Strategy, setting clear targets for us to meet by 2020. Βι¶ΉΤΌΕΔ Content shared our outline proposals for change at a launch event in July. Having got feedback on those outline proposals, I’m delighted to announce that everything is now in place to make it happen.

Today we are doing a number of things:

  1. We’re publishing a set of Diversity Commissioning Guidelines which will help commissioners and producers play their part in making a difference.
  2. We are publishing further information about the Diversity and Inclusion Development Fund and how to access it.
  3. We are making important changes to our Editorial Specification  form. From today, every new commission will need a dialogue on diversity before it is finalised.
  4. Finally, we are referencing the need for a conversation about diversity to happen in our Development Agreement.

Diversity in its entirety offers a rich mix of different voices, perspectives and stories to tell. And we want to tell them all.  We’ve focussed these guidelines specifically on supporting us making further strides in representing ethnicity, disability, sexuality and gender. In addition, we will continue to look at how we better reflect every part of the UK, connect and engage with audiences from all social backgrounds and continue to work towards our aims of greater representation of all four Nations – we’ll be saying more on that area of diversity over the next few months.

We have already ring-fenced funds through our , making £2.1m available to develop and accelerate projects with diverse content or talent attached, providing the additional support needed to bring them to our screens. 

But we also want to ingrain diversity into everyday discussions around all our commissions. We will start talking about it at the beginning of the creative process. That’s why our Editorial Specification and Development Agreement forms ask that commissioners and programme makers have a frank and open conversation about the measures put in place to better reflect modern Britain in their production - both on and off screen. 

This will happen before a commission is green-lit.

We look forward to the publication of the first Diamond reports next year which will become an important element of providing us data to support this ongoing dialogue.

We recognise that in asking programme makers to put measures in place to increase diversity we have to first set out our expectations.  Expectations that are practical, realistic and achievable. Our new  are a culmination of every conversation we’ve had to help improve diversity on- and off screen

Now we’re done with talking about improving diversity. We are looking to make significant and sustainable change a reality. Together we expect our commissioning guidelines, our ring-fenced funds, and changes in our commissioning conversations to help unlock the creative potential that comes from listening to, working with and telling stories about the rich diversity of the whole UK.

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