@North - Commissioning new interactive Βι¶ΉΤΌΕΔ content for children
Peter Salmon
Director, Βι¶ΉΤΌΕΔ Studios (formerly Director, England)
Now it's the turn of the children's multimedia sector to make an impact supported by Βι¶ΉΤΌΕΔ North.
Later today at the I'll be announcing a new initiative for multimedia content makers in the North of England.
It's called '@North' and is a plan to make £500,000 available to commission up to four new pilots of interactive content for and .
It's a really innovative scheme and perfectly captures some of our big ambitions for the .
In fact, it feels very much like a sign of things to come.
Firstly, it's come about through partnerships and will be run in collaboration with the regional screen agencies: and .
Secondly, this is a very real, very tangible, investment in the North.
We have allocated the money. We have published the guidelines. We have given everyone a blank sheet of paper. And now it's up to the creative teams from Newcastle to Crewe to blow us away with some fantastic ideas. The Βι¶ΉΤΌΕΔ can be the platform that shares the brilliant work already being done across the North with audiences throughout the UK.
Thirdly, it's about bringing together editorial and technology - something we want to be second nature at our new base.
And finally, it is a chance for the Βι¶ΉΤΌΕΔ to be more open, more collaborative, and to support the wider media sector with training, technical infrastructure and audience insight that will leave a lasting legacy in the digital economy of the North.
It's a new concept for the Βι¶ΉΤΌΕΔ, a new way of working and - with up to four commissions up for grabs - a new commitment to producing groundbreaking content inspired by the North of England but loved by everyone.
If you are an indie or digital agency in the North and are interested in the @North project, get in contact with mario.dubois@bbc.co.uk