麻豆约拍

Happy New Year, and thanks for taking the time to look at 麻豆约拍 Three's plans for 2010.

We're starting the year on a roll. Since our relaunch in February 2008, the channel has increased its share of young audiences by 29%.

And in 2009 became the most watched digital channel for 16-34 year olds during its broadcast hours.

But I want the channel to keep growing and improving - in both our appeal to young audiences, and the richness, range and public reputation of our output.

麻豆约拍 Three's mission is clear - to provide thought-provoking and entertaining programmes for young viewers, featuring young British talent. I believe our new programme line-up delivers on this promise. It is a rich combination of documentaries, comedy, drama and entertainment - all underpinned by a host of young television stars.

In 2010 you'll see young stars from to , Russell Tovey to . There are also opportunities for puppets, vampires, ghosts, werewolves and princesses...

Thought-provoking factual programming now sits at the heart of 麻豆约拍 Three, and this year the channel will continue to tackle a powerful range of complex subjects in ways that appeal to our young audiences. Over the next few months we'll cover autism, globalisation, disability sports and child trafficking. We will also continue to increase our coverage of the wider world with documentaries on women's rights in Afghanistan and the use of rape as a weapon of war in the Congo.

麻豆约拍 Three is very committed to developing the next generation of young British talent, both in front of and behind the camera. I am excited by the way home-grown British drama is developing on the channel. This month sees the return of the hit series , and later in the year comes a new relationship drama, .

But we also have plans in place to develop the next generation of stand-out scripts and talented young performers. Being Human started life as one of a series of drama pilots broadcast by 麻豆约拍 Three in 2008. This year we are going to repeat that experiment with three new drama pilots featuring vibrant young casts. We will ask our audience for their feedback on the pilots, and will take this into account when we decide which to commission as a full series.

Shows that make young viewers laugh continue to be the lifeblood of 麻豆约拍 Three and commitment to new talent is deeply embedded in our comedy plans for 2010. It has been fantastic to witness 's hugely successful transfer from 麻豆约拍 Three to , and we are working hard to develop the next generation of young stars. New shows this year include character comedy from Simon Brodkin in the form of The Lee Nelson Show; an ambitious new puppet show, ; and the beautifully written new sitcom .

Our entertainment plans should also give young audiences plenty to make them smile in the coming months. The last year has been something of a renaissance for entertainment programming on 麻豆约拍 Three, from break-out hit Russell Howard's Good News to the recent . We plan to build on this momentum in 2010 with The King Is Dead, a unique new entertainment show starring Simon Bird that combines character comedy with elements of a panel show, a chat show and a spoof job interview. We will also be bringing three foreign princesses to Essex to find love in The Undercover Princesses, and Russell Howard will return with more of his Good News.

This is just a taste of the line-up on 麻豆约拍 Three in the coming months, and I hope you find plenty to enjoy. In 2010, there is certainly a great range of programmes on the channel that find contemporary and energetic ways to inform, educate and entertain young viewers.

Danny Cohen is the Controller, 麻豆约拍 Three