Βι¶ΉΤΌΕΔ

Search Βι¶ΉΤΌΕΔ
Βι¶ΉΤΌΕΔ World Service
Βι¶ΉΤΌΕΔ Βι¶ΉΤΌΕΔ News Βι¶ΉΤΌΕΔ Sport Βι¶ΉΤΌΕΔ Weather
 
Front Page
 
WORLD 
 
 
 
 
 
 
 
 
 
-------------
 
 
 
 
REGIONS 
 
 
SERVICES 
 
About Us
Contact Us
Help
 You are in: > >
Βι¶ΉΤΌΕΔpage annual reveiw Chairman's introduction Director's overview
Boards Further information Available downloads Sitemap
« back
Output and performance measures
1 Audience Size
Number of adults listening in an average week, through direct and/or indirect broadcasting (in millions), excluding areas where measurement is not possible. Global totals are shown rounded to whole numbers; regional figures are shown rounded to nearest half million. The regional figures, therefore, may appear not to add up to the global total.
 
National surveys are carried out in a range of countries every year in order to update the global audience figure and to assess performance amongst target audiences.
Record Audience graph
1998/99
Actual		 1999/00
Actual		 2000/01
Target		 2000/01
Actual
Global 143 151 153 153
Regional
Africa and the Middle East 42.0 47.0 48.0 52.5
Americas 9.0 9.0 9.0 9.0
Asia and the Pacific 63.5 69.5 70.0 68.5
EurAsia 12.0 11.5 11.5 9.0
Europe 16.0 14.5 14.5 14.0
Performance by Audience Segment
In addition to the national surveys, tracking studies are carried out in major cities in a number of countries every year, measuring awareness, reach and trust amongst cosmopolitans and aspirants.
The target segments:
C  – Cosmopolitans; highly educated decision makers and opinion formers
A  – Aspirants; those who aspire to improve their lives and for whom the World Service offers a vital link to the wider world
IP – Information poor; audiences who are deprived of free information for either political or economic reasons. (Data for this category will only be available when country-wide surveys have been carried out.)
Awareness – Percentage of respondents who are aware of Βι¶ΉΤΌΕΔ World Service broadcasts
Country
Survey
coverage
 1999/00
Actual		 2000/01
Target		 2000/01
Actual
C A C A C A
Africa and the
Middle East
Nigeria Lagos 90 76 90 76 99 94
Egypt (a) Cairo 57 31 59 33 90 71
Americas
USA
(Cosmopolitans
only)		 Boston,
New York,
Washington		 82 – 82 – 96 –
Asia and
the Pacific
India Mumbai 57 41 59 41 87 46
EurAsia
Russia Moscow,
St Petersburg		 85 85 85 85 89 88
Europe
Czech Republic Prague 72 72 75 75 67 66
a)
Egypt: Improved questionnaire design introduced in 2000/01.
Reach – Weekly combined audience in any language (% of sample)
Country
Survey
coverage
 1999/00
Actual		 2000/01
Target		 2000/01
Actual
C A C A C A
Africa and the
Middle East
Nigeria (a) Lagos 47.9 34.5 49.0 36.0 39.0 23.3
Egypt (b) Cairo 8.0 5.3 9.5 7.0 25.3 12.6
Americas
USA
(Cosmopolitans only)
Boston,
New York,
Washington		 14.0 – 14.0 – 20.3 –
Asia and
the Pacific
India Mumbai 8.2 8.1 8.2 8.1 8.8 4.9
EurAsia
Russia Moscow,
St Petersburg		 9.7 4.9 9.7 4.9 2.8 1.6
Europe
Czech Republic Prague 6.4 7.8 7.0 8.0 9.9 2.7
a)
Nigeria: Fieldwork carried out when Ray Power (FM rebroadcaster) was off air.
b)
Egypt: Improved questionnaire design introduced in 2000/01.
Trust – Percentage of Βι¶ΉΤΌΕΔ World Service weekly listeners who say the Βι¶ΉΤΌΕΔ is ‘a source that I trust’. For reasons of sample size this measurement is only possible for cosmopolitans and aspirants combined.
Country
(Cosmopolitans and Aspirants combined)
Survey
coverage
 1999/00
Actual		 2000/01
Target		 2000/01
Actual
Africa and the
Middle East
Nigeria Lagos 93 93 90
Egypt (a) Cairo 78 78 91
Americas
USA (b) (Cosmopolitans only) Boston,
New York, Washington		 (b) – 86
Asia and
the Pacific
India (c) Mumbai 90 90 79
EurAsia
Russia (d) Moscow,
St Petersburg		 47 50 55
Europe
Czech
Republic (e)		 Prague 86 87 74
a) Cairo: 1999/00 data based on listeners in last three months; 2000/01 data based on weekly listeners.
b) USA: Questions on trust could not be included in 1999/00 agency survey, but were included in 2000/01 survey.
c) India: 2000/01 data based on sample of listeners in last three months.
d) Russia: All data based on sample of listeners in last three months, as sample of weekly listeners was too small.
e) Czech Republic: All data based on sample of listeners in last three months, as sample of weekly listeners was too small.

 
Other countries will be surveyed once every three years, contributing to the global audience estimate. Findings from this research will be reported regularly to the FCO.
Online Audience
Monthly text and audio page impressions to the World Service and World News sites (millions)
 March 1999
Actual		  March 2000
Actual		  March 2001
Target		  March 2001
Actual
Text page impressions:
World Service site 2.5 5.3 – –
Audio page impressions:
World Service site 1.6 2.5 – –
Combined text and
audio page impressions:
World Service site 4.7 7.9 10.5 15.1
Combined text and
audio page impressions:
World News site – 16.3 19.5 24.2
Combined text and
audio page impressions:
World Service site plus
World News site		 – 24.2 30.0 39.3
Monthly page impressions
Βι¶ΉΤΌΕΔ World Service site
2000 Target
   10.5m
2000 Actual
   15.1m
Βι¶ΉΤΌΕΔ World Service and World News sites combined
2001 Target
   30m
2001 Actual
   39.3m
« back to a year in review index
 
 
^^Back to top
 
Βι¶ΉΤΌΕΔ World Service: 5th Annual Webby Awards Winner  Front Page
 
 |  |  |  | 
 |  | 
 |  |  | 
 
 
Βι¶ΉΤΌΕΔ World Service Trust |  | About Us | Contact Us | Help
 
© Βι¶ΉΤΌΕΔ World Service, Bush House, Strand, London WC2B 4PH, UK
Privacy Statement