Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Machine Learning Engine Principles

The Βι¶ΉΤΌΕΔ Machine Learning Engine Principles.

Published: 1 January 2021

The Βι¶ΉΤΌΕΔ’s Machine Learning Engine Principles (MLEP) represent a way of incorporating the Βι¶ΉΤΌΕΔ’s values and priorities into the technology we build and use, and of ensuring we avoid common pitfalls around Artificial Intelligence (AI) and Machine Learning (ML).

Project from 2021 - present

There are six principles that guide our use of ML:

The Βι¶ΉΤΌΕΔ’s Values

  • The Βι¶ΉΤΌΕΔ’s ML engines will reflect the values of our organisation; upholding trust, putting audiences at the heart of everything we do, celebrating diversity, delivering quality and value for money and boosting creativity.

Our Audiences

  • Our audiences create the data which fuels some of the Βι¶ΉΤΌΕΔ’s ML engines, alongside Βι¶ΉΤΌΕΔ data. We hold audience-created data on their behalf, and use it to improve their experiences with the Βι¶ΉΤΌΕΔ.
  • Audiences have a right to know what we are doing with their data. We will explain, in plain English, what data we collect and how this is being used, for example in personalisation and recommendations.

Responsible Development of Technology

  • The Βι¶ΉΤΌΕΔ takes full responsibility for the functioning of our ML engines (in house and third party). Through regular documentation, monitoring and review, we will ensure that data is handled securely. And that our algorithms serve our audiences equally and fairly, so that the full breadth of the Βι¶ΉΤΌΕΔ is available to everyone.
  • Where ML engines surface content, outcomes are compliant with the Βι¶ΉΤΌΕΔ’s editorial values (and where relevant as set out in our editorial guidelines). We will also seek to broaden, rather than narrow, our audience’s horizons.
  • ML is an evolving set of technologies, where the Βι¶ΉΤΌΕΔ continues to innovate and experiment. Algorithms form only part of the content discovery process for our audiences, and sit alongside (human) editorial curation.

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