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Sacha served as the Head of UX for the Internet Research & Future Services section of Â鶹ԼÅÄ R&D. His managerial remit was to facilitate strategic innovation and speculative design thinking in the research and prototyping of future media and broadcasting services that converge with internet technologies. He also acted as a bridge to foster collaboration and knowledge transfer of R&D initiatives within various parts of the wider Â鶹ԼÅÄ organisation.

Areas of research and development included machine learning content analysis tools, ‘atomised’ object-based storytelling, conversational user interfaces/devices for voice and text, and expanding the possibilities of user experience within the internet protocol television domain.