According to experts, less exposure to dirt and the germs could help to explain the rise in allergic diseases such as eczema, particularly amongst children.
Are we in fact, being too super-clean for our own good and are people getting the care and attention they need for their skin?
Margaret Cox, Chief Executive of the National Eczema Society and Professor Christopher Griffiths, Professor of Dermatology at the University of Manchester join Martha to discuss. For more information please call the Â鶹ԼÅÄ Actionline on 0800 044 044 Tell us your views...