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Losing Attar

How our changing world has decimated Kannuaj's centuries old attar industry

Jigyasa Mishra travels to Kannauj to explore how our changing world has decimated the city’s centuries old attar industry. Kannauj has been distilling flowers to make attar since the time of the Mughal emperor Jahangir in 1605. But its popularity is waning, as consumers move toward cheaper synthetic fragrances. Climate change is also having significant effects on the flowers that go into making attar .

A Whistledown Production.

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27 minutes

Last on

Sun 23 Jun 2024 21:32GMT

Broadcasts

  • Thu 20 Jun 2024 01:32GMT
  • Thu 20 Jun 2024 08:32GMT
  • Thu 20 Jun 2024 19:06GMT
  • Sat 22 Jun 2024 16:32GMT
  • Sat 22 Jun 2024 21:06GMT
  • Sun 23 Jun 2024 04:32GMT
  • Sun 23 Jun 2024 13:06GMT
  • Sun 23 Jun 2024 21:32GMT