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How a chainsaw wielding TV star became Argentina’s president

TikTok helped him reach young people.

Argentina has elected far-right outsider Javier Milei as its new president.

He’s a pretty unconventional politician - from tantric sex to cloning dogs. But, how did he win and what could this mean for the Latin American country? The Βι¶ΉΤΌΕΔ’s Maria Clara Montoya explains.

TikTok played an important role in his campaign. So, we also hear from Den Borg, an Argentinian marketing specialist, about how the app was utilised.

Plus, we have reaction from two young voters in Argentina.

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Presenter: Alex Rhodes with Maria Clara Montoya
Producers: Mora Morrison and Luis Felipe Molina
Editor: Verity Wilde and Simon Peeks

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13 minutes

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Wed 22 Nov 2023 03:50GMT
Βι¶ΉΤΌΕΔ World Service East and Southern Africa, South Asia, West and Central Africa & East Asia only

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