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McDonald's buys back 225 outlets in Israel
McDonald's will takeover all of its Israeli restaurants after sales suffered from a boycott of the brand over its perceived support for Israel.
Mcdonalds has announced its buying restaurants back, and bringing them in house - after the former franchise owner gave free meals to Israeli soldiers.
That decision sparked a Mcdonalds boycott in many other countries across the world.
We find out what happens when global brands and global politics collide.
(Picture: McDonald's to buy back Israeli restaurants after boycotts, Gan Hatzafon, Israel - 05 Apr 2024. Picture credit: EPA-EFE/REX/Shutterstock)
Last on
Fri 5 Apr 2024
14:32GMT
Βι¶ΉΤΌΕΔ World Service
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- Fri 5 Apr 2024 14:32GMTΒι¶ΉΤΌΕΔ World Service