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Why are kids asking for anti-ageing skincare?

We look at why advanced skincare products are appealing to young children.

Skincare used to appeal to an older demographic, often with the aim of slowing down visible signs of ageing. But as trends in skincare have evolved, with ever more products on the market, the audience has grown too.

Children as young as eight are now saving up their pocket money to buy different creams, serums and moisturizers. But some of these products contain active ingredients, not designed for their young skin - and this can lead to problems. Dermatologists have told the Βι¶ΉΤΌΕΔ they're seeing children with dermatitis and other skin conditions who have used certain products.

Today, we take a look at why young people are becoming obsessed with skincare, and what could be done to protect these young consumers from buying unsuitable products.

(Picture: 11 year-old Tilly, from the UK, sitting at her vanity desk. Credit: Βι¶ΉΤΌΕΔ)

Presented and produced by Hannah Mullane

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17 minutes

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Tuesday 08:32GMT

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