Making money from internet outrage
With 'rage-baiting' on the rise, we look at how content creators are profiting, and ask what the social companies are doing about it.
How do online platforms profit from our anger? In this episode, we explore the business of 'rage-baiting' – content designed to provoke outrage and drive engagement.
We hear from creators who thrive on stirring emotions, critics warning of its societal impact, and academics explaining why anger is such a powerful tool online.
From its role in content algorithms, to the dangers it poses offline, we uncover the economics behind the clicks.
(Picture: A man dramatically gestures towards his laptop, conveying surprise. Credit: Getty Images)
Presenter: Megan Lawton
Producer: Sam Gruet
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- Tue 10 Dec 2024 08:32GMTΒι¶ΉΤΌΕΔ World Service
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