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From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements.

It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales.

We'll uncover why this trend is proving to be so profitable.

(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)

Presented and produced by Deborah Weitzmann