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The business of fake online reviews

Amid accusations of phony customer testimonies and ratings, is the currency of online feedback losing its value?

Increasingly, online reviews are becoming a barometer for the quality or services provided by small businesses.

But are some being manipulated by the companies themselves?

And are some firms manufacturing negative reviews to spike their rivals?

We examine the fake review industry.

(Picture: Waitress displaying an app to rate your experience at a restaurant. Credit: Getty Images)

Presented and produced by Ed Butler

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18 minutes

Last on

Tue 16 Apr 2024 07:32GMT

Broadcast

  • Tue 16 Apr 2024 07:32GMT

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