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Magic System: The Premier Gaou story

The story of how Ivorian band Magic System's 2000 track Premier Gaou became one of the biggest songs in African history, and the legacy it has left for the band and the country.

It’s 25 years since Ivorian band Magic System recorded their monster hit Premier Gaou. The song dominated French charts for weeks, and it has remained a favourite in clubs and parties across Africa and beyond ever since. It has frequently been sampled and remixed. Francis Mercier’s 2023 version has been streamed more than 50 million times on Spotify.

Premier Gaou has transformed the lives of the band members of Magic System, but this single song has also had a much wider impact, thanks to the band’s commitment to investing in their community.

This programme tells the story of Premier Gaou, and includes the voices of musicians who love it, recorded at the music festival Magic System have established in Abidjan. We also meet A’Salfo, the lead singer of Magic System, accompanying him to one of the several schools he has built, and hear about his passion for education. One of the first things he did with the proceeds of his music was to put himself through university.

This edition is presented by Ata Ahli Ahebla, and was produced by Ata Ahli Ahebla and Catherine Fellows

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27 minutes

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