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Music and business: New trends in India

Bollywood music still dominates the industry in India, but regional and other genres of music are becoming more popular and attracting investment.

Bollywood music still dominates the Indian music industry, but the managing director of India’s oldest record label tells us why he’s making more effort to invest in regional and artist-led music than ever before.

We hear from Indian artists like playback singer Nakash Aziz and ask if there’s financial stability for artists choosing to make music away from Bollywood.

Presenter / producer: Izzy Greenfield
Image: Nakash Aziz; Credit: Getty Images

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18 minutes

Last on

Thu 25 May 2023 07:32GMT

Broadcast

  • Thu 25 May 2023 07:32GMT

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