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Shopping online is nothing new but with the rise of influencer culture, livestreaming, and social commerce buying stuff has never been easier.

Research suggests that the production and use of household goods and services is responsible for about 60% of global greenhouse gas emissions.

So is influencer culture making us buy more - contributing to climate change? Or is it more complicated than that? In this programme we hear from Nigerian influencer Noble Igwe and eco-influencer Rosie Okotcha. As well as finding out about the growing popularity of influencers in India and the potential of Chinese live-streamers to become environmental icons.

Presenters Neal Razzell and Graihagh Jackson speak with the following contributors:
Noble Igwe, Nigerian influencer
Rosie Okotcha, Eco-influencer
Professor Shirley Yu, Senior Practitioner Fellow with the Ash Center of Harvard Kennedy School
Junofy Anto Rozina founder of India Behavioural Economics Network
JB MacKinnon author of ‘The Day The World Stops Shopping’

The team this week:
Producer: Claire Bowes
Researcher: Imogen Serwotka
Series Producer: Alex Lewis
Production Coordinators: Helena Warwick-Cross, Siobhan Reed
Editor: Richard Fenton-Smith
Sound Magician: Tom Brignell