How is luxury fashion changing in India?
Attitudes are changing about what quality really means. Does it belong to an ethical brand? Is it a wholesome experience rather than just an expensive label to adorn?
Traditionally, the luxury industry in India has used exclusivity as a way to maintain its mystique and desirability. But younger generations of luxury consumers are bringing in new trends. Attitudes are changing about what quality really means. Is it sustainable? Does it belong to an ethical brand? Is it a wholesome experience rather than just an expensive label to adorn?
In a market that is projected to cross $200 billion by 2030, what is the new meaning of luxury? Is it more inclusive of the rural artisans that form one end of the supply chain? And is it expanding to newer luxury shoppers through affordable retail options available through online stores?
In this edition of WorklifeIndia, we discuss how luxury fashion is changing in India.
Presenter: Devina Gupta
Contributors: Anita Dongre, founder, House of Anita Dongre; Ritu Beri, founder, Ritu Beri Designs and The Luxury League; Rahul Mishra, fashion designer
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- Fri 29 Jul 2022 14:32GMTΒι¶ΉΤΌΕΔ World Service South Asia & East Asia only
- Sat 30 Jul 2022 10:32GMTΒι¶ΉΤΌΕΔ World Service except Australasia
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WorklifeIndia
Live from Delhi, WorklifeIndia reflects on money, work, family, business and finance.
