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Cricket: Does IPL need to reinvent itself?

The IPL is among the most-followed sporting events in the world. But this year, television viewership dipped by more than 30% in the first few weeks of the season.

The Indian Premier League (IPL) is one of the richest leagues in the world. It’s also among the most-followed sporting events. Over the last few years, the tournament has been known to shatter viewing records. But this year, television viewership dipped by more than 30% in the first few weeks of the season.

What led to this fall? Experts point out many reasons, from cricket overdose, to post-Covid lifestyle, to a variety of viewing platforms. But companies are worried about the fall in viewership, as it curtails the reach of their advertisements.

Is IPL cricket losing its sheen and crowd-pulling power? Does the game need to overhaul its format? Or is it just a phase until the next season begins?

In this edition of WorklifeIndia, we discuss whether the IPL needs to reinvent itself.

Presenter: Devina Gupta
Contributors: Rammohan Sundaram, country head - Integrated Media, DDB Mudra Group; Shradha Agarwal, CEO and co-founder, Grapes; Arani Basu, sports journalist, Times of India

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26 minutes

Last on

Sun 29 May 2022 04:32GMT
Βι¶ΉΤΌΕΔ World Service South Asia & East Asia only

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A food delivery worker cycles past the bus of Indian Premier League's (IPL) Chennai Super Kings in Mumbai on March 24, 2022 (Credit: Indranil Mukherjee/AFP via Getty Images)

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  • Fri 27 May 2022 14:32GMT
    Βι¶ΉΤΌΕΔ World Service South Asia & East Asia only
  • Sun 29 May 2022 04:32GMT
    Βι¶ΉΤΌΕΔ World Service South Asia & East Asia only

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