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How to trend on social media

What are the pressures of dealing with internet fame?

Humour, fashion, music or memes: social media stars have a big influence on today’s digital audience, and India, with more than 500 million people using social media platforms, is a buzzing base for all things trending.

But is there a method to the frenzy of new content being created and consumed by the hour? What are the pressures of dealing with internet fame? And how do brands collaborate with trending stars of the internet world to monetize their fame?

In this edition of WorklifeIndia, we find out how to trend on social media.

Presenter: Devina Gupta

Contributors: Yohani Diloka de Silva, singer, songwriter; Bhuvan Bam, digital star, BB Ki Vines; Yashraj Mukhate, music producer, YouTuber; Neha Puri, CEO, co-founder, Vavo Digital

Available now

26 minutes

Last on

Sun 3 Oct 2021 04:32GMT
Βι¶ΉΤΌΕΔ World Service South Asia & East Asia only

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Broadcasts

  • Fri 1 Oct 2021 14:32GMT
    Βι¶ΉΤΌΕΔ World Service South Asia & East Asia only
  • Sat 2 Oct 2021 10:32GMT
    Βι¶ΉΤΌΕΔ World Service except Australasia, East Asia & South Asia
  • Sat 2 Oct 2021 23:32GMT
    Βι¶ΉΤΌΕΔ World Service Australasia, East and Southern Africa & West and Central Africa only
  • Sun 3 Oct 2021 04:32GMT
    Βι¶ΉΤΌΕΔ World Service South Asia & East Asia only

Podcast

  • WorklifeIndia

    Live from Delhi, WorklifeIndia reflects on money, work, family, business and finance.