The Sami vocalist taking joik to a new generation
Activist and singer Maxida Märak uses Sami traditional song, called joik, to reach new audiences.
Joik is the traditional song of the Sami people of the Arctic circle. When singer and activist Maxida Märak was growing up, she used to joik with her grandfather Johan, a Sami priest who had revived joiking after successive Scandinavian governments had oppressed it, calling it 'the devil’s language'. Now she’s using her own unique brand of joik to campaign on Sami issues.
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Get in touch: outlook@bbc.com
Presenter: Emily Webb
Producer: Laura Thomas and Sarah Kendal
(Photo: Maxida Marak performs in Oslo, 2017. Credit: Gonzales Photo, Tor Atle Kleven via Alamy)
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