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How to make it big in India's music industry

How hard is it for musicians to make money outside the Bollywood system?

Bollywood dominates the music business in India. There is a lot of colour, drama, big sets and complex choreography. But a growing number of independent music artistes are now marking their own place, and providing a welcome alternative to the high-end, dress-to-impress film scores.

But can they make money and achieve success? And how can they challenge the bias in India that to be a successful musician, you need to have music titles in Hindi movies?

In this edition of WorklifeIndia, we discuss how to make it big in India’s music industry.

Presenter: Devina Gupta

Contributors: Ankur Tewari, musician; Ananya Birla, singer-songwriter; Vasundhara Mudgil, India head of communications, Spotify

Available now

27 minutes

Last on

Sun 6 Dec 2020 10:06GMT

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A guitarist in a spotlight (Credit: Abhishek Karnena/EyeEm/Getty Images)

Broadcasts

  • Fri 4 Dec 2020 15:32GMT
  • Sat 5 Dec 2020 11:32GMT
  • Sun 6 Dec 2020 10:06GMT

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