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How are India’s lavish weddings changing under lockdown?

How is one of the world's biggest wedding industries adapting in a time of social distancing?

More than 10 million marriages take place every year in India, while the wedding industry - one of the biggest in the country - is estimated to be over $50bn in size. Multiple ceremonies, large gatherings, destination choices, designer wear - the list is endless, as families try to outdo each other in scale and extravagance.

But the coronavirus has hit the industry hard, with the government restricting the number of guests to just 50. Royal revelries have all but vanished, with masks and sanitisers becoming an essential part of the smaller, cheaper weddings.

So, in this edition of WorklifeIndia, we discuss how India’s big, fat wedding industry is adapting in the times of social distancing.

Presenter: Devina Gupta

Contributors: Kaveri Vij, wedding planner; Raghav Khullar and Vandana Mirchandani, newlyweds; Saurabh Goswami, matchmaker

Available now

26 minutes

Image credit

A bride wearing a face mask poses for a photo during her wedding in Mumbai (Credit: Divyakant Solanki/EPA)

Broadcasts

  • Fri 24 Jul 2020 14:32GMT
  • Sat 25 Jul 2020 05:06GMT

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