Sanitary towel
In the early 20th Century, makers of sanitary towels had to find a way to sell an item that some people found too embarrassing to mention. In some parts of the world, that stigma still hasn't gone away. Tim Harford charts the controversial history of a quietly revolutionary product.
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Sources
Sharra Vostral Under Wraps Plymouth: Lexington Books 2011 Ch 4
Sharra Vostral Under Wraps Ch 1
Thomas Heinrich and Bob Batchelor Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business Columbus: Ohio State University Press 2004 p96
Janice Delaney, Mary Jane Lupton, Emily Toth The Curse: A Cultural History of Menstruation New York: New American Library 1976
Sharra Vostral Under Wraps Ch 3
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Sharra Vostral Under Wraps Ch 4
Ashley Fetters βThe Tampon: A HistoryβΜύ
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Delaney et al. The CurseΜύΜύ
. They cite a 2015 Euromonitor report.
Andrew Adam Newman βRebelling Against The Commonly Evasive Feminine Care Adβ The New York Times 16 March 2010
Vibeke Venema βThe Indian sanitary pad revolutionaryβ ΒιΆΉΤΌΕΔ Magazine 4 March 2014Μύ
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Thomas Friedman βCellphones, Maxi-Pads and Other Life-Changing Toolsβ The New York Times 6 April 2007
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Podcast
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50 Things That Made the Modern Economy
The stories of inventions, ideas and innovations which helped create the economic world