Fighting Over Eyeballs
Instagram launches a long video feature and online ads may ask you to opt-in to see them. Presented by Rory Cellan-Jones.
A special look at online video as Instagram launches IGTV, a feature encouraging its users to upload and view longer footage from their phones. Plus we talk to Emmett Shear, co-founder of the games streaming site Twitch on its enduring appeal and how it can broaden its appeal to non-gamers. And, James Milne from advertising platform Outbrain tells us why he thinks video ads that you opt-in to see are more likely to be effective for brands. Presented by Rory Cellan-Jones, with special guest Rachael Krishna from Buzzfeed News, and Βι¶ΉΤΌΕΔ tech reporter Jane Wakefield.
(Image: Stock photo of friends looking amazed at a smartphone, Credit: Getty Images).
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- Fri 22 Jun 2018 14:06GMTΒι¶ΉΤΌΕΔ World Service except News Internet & West and Central Africa
- Fri 22 Jun 2018 21:06GMTΒι¶ΉΤΌΕΔ World Service West and Central Africa
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