Putting Your Money Where Your Mouth Is
The gap between our ethics and what we spend our money on - why does it exist, how can you bridge it and should brands be doing more?
Do you worry about plastic packaging, perfumes tested on animals, or whether child labour was responsible for your jeans? How often do those values actually affect your spending?
Surveys suggest a majority of global consumers are concerned about the environment, animal welfare and workers' rights, but what we spend on ethical products is tiny in comparison.
So how do we explain this so-called ethical consumption gap and how difficult is it to bridge? Plus, who is at fault for the lack of spending on ethical goods - consumers, or the brands themselves? What response have companies made to growing ethical concerns, and can they be encouraged to do more?
Contributors: Marylyn Carrigan, professor of sustainable and ethical marketing at Keele University; William Sankey, founder and director of The Ethical Company Organisation; and Alden Wicker, founder and editor of the website EcoCult.
(Picture: A stressed young woman standing in front of a clothes rail. Credit: Getty Images)
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- Sat 18 Aug 2018 02:06GMTΒι¶ΉΤΌΕΔ World Service except Americas and the Caribbean, East and Southern Africa, News Internet & West and Central Africa
- Sat 18 Aug 2018 07:32GMTΒι¶ΉΤΌΕΔ World Service except News Internet
- Sat 18 Aug 2018 22:32GMTΒι¶ΉΤΌΕΔ World Service except News Internet
- Sun 19 Aug 2018 02:06GMTΒι¶ΉΤΌΕΔ World Service East and Southern Africa, Americas and the Caribbean & West and Central Africa only
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In the Balance
The biggest financial stories and why they matter to us all.