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The business of male make-up

As a pop-up male make-up concession arrives in the UK we look at the growing industry.

As a pop-up male make-up concession arrives in the UK we look at the growing industry. Daniel Gray is founder of War Paint for Men, and tells us after just 14 months he's exporting male make-up to 77 countries. Charlie Teasdale of men's magazine Esquire discusses the actors who are leading a trend towards men wearing make-up. South Korea was market leader in Asia for male make-up until 2017, and Helen Cho of the website Swagger talks us through some of the most popular products sold through her site. Also in the programme, as more cases of Coronavirus are confirmed in China, the Βι¶ΉΤΌΕΔ's Andrew Walker considers the potential economic impact of the disease. Plus, as the World Economic Forum in Davos draws to a close, we get a sense of the prevailing mood at the event from Bruce Whitfield, who is a journalist from South Africa and host of The Money Show, and Patrick Foulis, business affairs editor at The Economist.

(Photo: Make-up is applied to a man. Credit: Getty Images)

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27 minutes

Last on

Fri 24 Jan 2020 15:32GMT

Broadcast

  • Fri 24 Jan 2020 15:32GMT