The battle for our eyeballs at Christmas
As firms battle for our attention at Christmas, what makes a perfect seasonal film?
As firms battle for our attention at Christmas, what makes a perfect seasonal film? Tim Mulligan is managing director at Midia Research, and tells us why Disney dominates in the production of big Christmas blockbusters. Scout Tafoya is a filmmaker and critic, and discusses what causes some films to falter at this time of year. And Debbie Isitt has written and directed a series of Christmas films starring Martin Freeman and David Tennant, and explains the secret to making a successful movie. Also in the programme, the International Monetary Fund has warned that India is in the midst of a significant economic slowdown. The Βι¶ΉΤΌΕΔ's Sushma Ramachandran considers the IMF's findings. Plus our reporter investigates whether leaving Christmas shopping to the last minute could actually save you money.
(Picture: Jim Carrey as the Grinch. Picture credit: Getty Images.)
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- Christmas Eve 2019 22:32GMTΒι¶ΉΤΌΕΔ World Service except Australasia