Main content

Are attitudes towards drinking changing on the continent?

John Asogonnde started Ghana’s first non-alcoholic bar after his own struggle with alcohol.

As the holiday season approaches with its parties, dinners and festive gatherings, one trend is emerging: a growing number of people are choosing to celebrate without alcohol.

The β€œsober curious” movement is gaining traction, especially among younger generations focused on health and wellness.

ΒιΆΉΤΌΕΔ Africa Daily’s Muthoni Muchiri sits down with Ghanaian author and entrepreneur John Asogonnde, who has not only given up alcohol but also built a business around it.

He’s the founder of Eden Bar, Ghana’s first non-alcoholic bar.

John shares his personal journey, the challenges of going alcohol-free and how his bar has been received in Accra.

Release date:

Available now

16 minutes

Podcast