麻豆约拍

In November, Jaguar revealed a new logo alongside a teaser advert ahead of its rebranding as an electric-only car maker. Some on social media were quick to criticise the ad for including models in bright clothing, but no actual vehicles. Others, praised the move as ambitious and bold. Jaguar itself has said it wants to restore its image as a luxury brand - rather than trying to keep up with competitors by pumping out large numbers of vehicles. The 麻豆约拍's international business correspondent Theo Leggett considers if the gamble will pay off, or whether Jaguar has lost its way.