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Why did a luxury watch manufacturer face ridicule on his road to success?

β€œPeople would send pictures to my mum saying β€˜is there something wrong with your son? We’ve seen him in traffic hawking watches’”.

β€œA lot of people were mocking me. People would send pictures to my mum saying β€˜is there something wrong with your son? We’ve seen him in traffic hawking watches’”.

For a lot of African people, luxury goods are synonymous with international brands. They believe that high-quality products can only come from abroad.

Today in the podcast, Africa Daily’s Muthoni Muchiri speaks with Anthony Dzamefe of Caveman Watches who quit his job working for a hotel collecting tourists to set up his own business. He ended up learning how to fix and then make quality watches – and now counts celebrities like BeyoncΓ© and Angelique Kidjo amongst his clientele.

But at the beginning he says customers would reject his watches after they found out they were made in Ghana.

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16 minutes

Podcast