'Worcester Woman' may not vote this election
In 1997, the "Worcester Woman" was considered crucial to New Labour's landslide victory.
In 1997, "Worcester Woman" was a floating voter considered crucial to New Labour's landslide victory.
But 27 years on, her real-life counterparts are split on whether to vote at all.
A stereotype coined by polling companies, "Worcester Woman" typified a mother in her 30s, who cared about "quality of life" issues like healthcare.
With Worcester once again a marginal constituency, I caught up with one of the women who spoke to the Βι¶ΉΤΌΕΔ during the 1997 election campaign, as well as others in the city.
Ms Langfield was a childminder and mum of one 27 years ago. She was also pregnant with her daughter Carys, who is now 26.
At the time, her priority was her family's healthcare. Frustrated at costs including private dental fees, she voted for Tony Blair.
