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AI's Next Top Model

AI modelling. It's a phenomenon which has been dividing opinion. For some, it means extra work for no extra time. For others, it's seen as a threat to the rights of performers.

It’s been difficult to avoid news of artificial intelligence in recent months. The digital humans created by AI are starting to become indistinguishable from the real thing. So, what does this mean when your job is your image?

The Βι¶ΉΤΌΕΔ has been speaking to models who have been selling their image to digital companies so they can make AI versions of their likeness. It's a phenomenon which has been dividing opinion. For some, it means extra work for no extra time. For others, it's seen as a threat to the rights of performers.

For this episode of 5 Minutes On, Sam Gruet speaks to models, agents, and companies creating the tech to see how the fashion industry feels about the development.

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5 minutes